Not because anyone's lying. Because no one's been asked to check. I find the gap between what you believe, in pipeline, in culture, in growth, and what's actually true. Then I close it.
That $91M gap had been driving headcount, R&D investment, and the forecast for months. Not because anyone lied. Because no one was accountable for keeping the number clean, and nothing forced them to be. The same gap shows up in culture, customer experience, and sales performance. Pipeline is just where it's easiest to prove.
Raw CRM review, direct conversations with Sales, R&D, and Marketing. Find what's real, what's fiction, and what's fixable.
Install a real operating model: metrics, meeting cadence, and a predictive growth model connected across every function.
Rebuild the full commercial system: category strategy, segmentation, Sales/Marketing/R&D alignment, and operating cadence.
20+ years running commercial organizations inside flavor, ingredient, and contract manufacturing businesses, as CCO, GM, and CRO. I know what a real deal looks like in this industry, and what a fictional one looks like too.
Industry-native. 20+ years in flavor and ingredient businesses specifically.
Fixed-fee, time-boxed. No retainers, no scope creep, no billable-hour games.
I install and run it. Not just a deck and a handshake.
Built for independence. You run it when I leave.
“The gap between what you believe and what's true doesn't open because people are dishonest. It opens because no one's accountable for closing it.” — Jim Ellis